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Saturday, November 28, 2009

Objectified DVD Arrived

After much anticipation, my copy of Objectified DVD finally arrived a few weeks ago. It was packed inside of a cardboard mailer which was just two pieces of cardboard that are glued at the edges. Underwhelming, but it does the job with little impact to the environment.

I was most interested to see the part with Jonathan Ive where he talked about how a large part of designing the Macbooks was on designing the process. They actually spent a lot of time designing the fixtures that secure the unibody in the manufacturing process.

Dieter Ram's part was special in that his words added a lot of weight to the profession by listing out the principals of good design. Kind of sad that he's not designing much nowadays. Frank Gehry is several years older than him and he's still designing.

I also enjoyed Karim Rashid's part where he challenged people to design objects that reflect the moment we live in.

Chris Bangle and Rob Walker's part was a bit of a surprise to me in that I don't know much of their background, but the things they've said were quite interesting. Especially Chris' explanation of how cars are like frozen sculptures that are put into movement by the people who drive them.

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